10 ways that you can reduce the real cost of your food...

  1. Shop Locally...  Buy from your local independent shops.  Get your vegetables from the grocers, your meat from the butchers, your bread from the bakers, and your newspaper from the newsagents whenever you can.  You could join a box delivery scheme or a food co-op.  Shopping this way ensures more of the profits go back to the producers.  Contact the soil Association for a list of organic box schemes across the UK, by calling 0117 929 0661, or visit  www.soilassociation.org.uk   Also ask your council bout box schemes run by the local community, typically allotment gardeners.  Or, to find your nearest farmers market, visit www.bigbarn.co.uk  or  www.farmersmarkets.net 

  2. Shop Considerately...  Buy fairtrade products whenever you can.  There are now over 250 FAIRTRADE products from 100 companies ranging from roses and mangoes, to tea, coffee and chocolate.  In particular, the Co-op supermarket now ensure that all of their own brand teas, coffees and chocolates are fairly traded.

  3. Be Thrifty...  Buy Locally,  Don't assume that non-supermarket food is always more expensive.  A South West Local Food Partnership survey in 2002 found that food sold at farmers' markets was 30-40% cheaper than similar products in local supermarkets.

  4. Be Food Literate...  Read the labels on your food.  The more heavily processed a food, the poorer the nutrition is likely to be.

  5. Buy Seasonally... Put a chart of what's in season in this country on your fridge.  Buy seasonal, locally produced foods whenever you can, they are cheaper and they taste better.  Stop routinely buying food which is out of season.  Think about food miles.  Try and choose the products which have clocked up the fewest.

  6. Protect your Community... Make the effort to scrutinise local planning applications, particularly if  they involve changes in shops and supermarkets.  If you don't want another large superstore in your area, write to your council.  Explain that you prefer the choice offered by small independent stores, and the wealth that they give to YOUR local community.

  7. Create Less Waste...  Say no to plastic bags. Almost one sixth of the average families annual food bill is actually spent on packaging.  Where there is a choice, go for produce that uses the least packaging.  Write to the supermarket you usually use, and tell them that you will go elsewhere unless they reduce the amount of packaging that they use.

  8. Put pressure on the people elected to represent you by Lobbying... Write to your MP asking them to sign up to EDM 1256 in support of the Children's Food Bill. This Bill would ensure that food advertising to children was regulated, practical food education was put back on the curriculum and schools implemented 'whole school' policies on food.  Also write and ask them to sign up to EDM 817 in support of the 'Breaking the Armlock' campaign calling for stricter controls over the major supermarkets' trading practices, particularly to stop them passing on unreasonable costs and demands to farmers and growers in the UK and overseas.  Or contact the NFWI's Public Affairs Department for a campaign postcard.

  9. Make sure that your local services work for you.  Campaign... Find out if your local council, school governors, hospital trusts and your employer buy local, seasonal and organic food when awarding catering contracts for their canteens.  If not write to your MP and your local council demanding that public institutions prioritise local sourcing when sourcing food.

  10. Share your Knowledge...  Cook a meal with a child.  The loss of practical food skills is impoverishing our diet, and our health.  Share your love of cooking with a child, or a friend.  Get them off processed foods, and back to cooking with fresh ingredients.

You can make a difference

Write and tell us how many of these actions you have taken, and we
will publish the results in the next edition of Public Eye